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Indian Media Firms Lured by Digital Attraction

Social interaction, pictures, blogs, and videos are growing in importance. Websites and apps such as Google, Facebook, and YouTube are often the first destination for digital consumers.

The question for publishers and electronic-media companies alike is one of opportunity.  Can publishers translate off-line print dominance into digital attraction?


Can print and TV companies stake out digital territory with ancillary genres in the short term and core news genres in the long term so that they maintain loyalty and relevance with existing readers and viewers as well as attract new ones? Or, if they do not move quickly enough, will they cede audience to digital upstarts?

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